TikTok and 58 other Chinese applications have just been banned in India. Following the clash between Indian and Chinese troops, which killed Indian troops.
And Instagram is smart enough to read opportunities. Instagram takes the opportunity to spread Reels in India.
Facebook’s social network decided to start spreading Reels in India. As a reminder, this Instagram feature was built to compete with TikTok.
As reported by The Verge, a Facebook spokesperson confirmed the expansion of its functionality in India. Reels offers Instagram users to make short videos, very similar to those in the TikTok application.
That’s thanks to a simplified editing tool, followers of Facebook’s social networking have the possibility to make their creations more lively and creative. Interestingly, all of this is colored with a musical background.
Facebook as a holding company promises not only in India, the company plans to start testing the latest version of Reels in other countries.
Reels was first launched in Brazil in November 2019, and it is known that TikTok has already been downloaded two billion. With more than 1.3 billion inhabitants, India is an important market for digital and technology giants.
With TikTok banned, this opens up opportunities for Instagram to outperform its biggest competitors at the moment.
The feature embedded in Instagram Stories allows users to record and edit short 15-second videos, with a variety of entertainment elements.
The elements that users can add include background music, video speed, to various unique effects. After equipping videos with music and effects, users can then share them with other users, either through Instagram Stories, Direct Messages (DM) or to their relative groups (Close Friends).
Like an Instagram Stories, Reels will disappear after 24 hours of airing. However, users can save the Reels they created with the Highlight feature. When saved through these features, the Reels video will also have the opportunity to show in other Reels video ranks that are being viral